Role & Responsibilities:
With a passion for perfecting every detail, a drive to deliver the best creative solutions, and a love for helping others achieve their goals; Laura was recruited by Creasey Construction in July of 2017 to work as our Creative Strategist.
In this role, her responsibilities are diverse. She plans, develops, designs, and manages our external marketing tactics; and simultaneously evaluates and improves internal communication and project management processes. She serves as a strategic and creative resource to help us nurture relationships with our existing clients and vendors, and helps us to initiate and maintain new ones. Most importantly, she supplements our efforts to continuously enhance our customer’s experience through every interaction they have with our business.
Her extensive account management skills and passion to please are valuable to us and to our clients, as Laura participates in new client meetings to learn about the homeowner’s project plans. Together with a Project Manager, she works to understand the current challenges and vision our client has for his or her future, including wants, needs, wishes, and dreams. Her recorded notes and ideas are shared with our estimators, subs, and all parties involved so Creasey can prepare and present the most accurate proposals possible.
When agreements are finalized, and the “real fun” begins, Laura’s role as our Creative Strategist continues as she prepares and shares original and inspired creative concepts with the Creasey team, and ultimately with homeowners, to help with decisions about the all of the Interior decor and design details. Because the smallest detail can make a big difference in the final look and overall performance; Laura’s desire to reach perfection kicks into high gear and our clients are never disappointed.
Through creative discussion, and depending on the level of assistance requested, Laura works to reveal the homeowner’s unique style so she can prepare design concepts and ideas to match. Her presentation of recommendations can include everything from floor plans to floor lamps; plus, colors, cabinets, counters, curtains, lighting, appliances, sinks, and furnishings. No matter how large or small a project, she is passionate about creating spaces people will love and feel proud to share with their family and friends for years to come. We are glad to have her as part of our team and we’re excited to have her involved with your next project.
Master of Arts Degree in Communication | University of Illinois at Springfield
Bachelor of Arts Degree in Communication | University of Illinois at Springfield
Mass Media Communication
Memberships & Affiliations
Dana Thomas House Foundation | Board Member
Contact Ministries | Board Member
Young President’s Organization
National Association of Home Builders (NAHB)
Home Builders Association of Illinois (HBAI)
Springfield Area Home Builders Association (SAHBA)
The Greater Springfield Chamber of Commerce